I shipped a tiny landing page at 11:42 pm, and now I’m hovering like a painter who keeps re-sanding the same edge — change the font, nudge the button, swap one word. Where do you draw the pencil line and stop fiddling, and do you use any rule of thumb (like “no more than three passes”) to keep the brush off the canvas?
After that 11:42 pm ship, I set a 24-hour freeze: no edits unless it’s broken; then make exactly one scheduled pass based on data (first 100 visits or 5 real user recordings)… Your “no more than three passes” feels generous — two tops — and only if a change moves a defined metric (CTR or signups). What single metric would make you stop fiddling?
I set a metric gate before I hit publish: “done = completes one key user task and hits CVR target ±10% over the first 200 visits,” then I put the brush down and push everything else to v2. @avahol98’s freeze is solid; this just gives the line a ruler — what single metric are you aiming for on this page?